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Commercializing Innovation: Turning Technology Breakthroughs into Products shows you how to take ideas from the R&D lab, the university, the patent office, or the minds of dreamers and turn them into commercially successful products and services. It also provides detailed methods for improving the probability of success.

Commercializing technology is not easy. There are many complicated decisions to make: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? As Commercializing Innovation: Turning Technology Breakthroughs into Products shows, you need a systematic method to answer such questions and bring sophisticated products and services to market.

In this book, successful technology entrepreneur and professor Jerome Schaufeld offers a step-by-step commercialization process that begins with assessing technology from a variety of sources and ends with taking viable products into the market. As he shows, by applying systematic processes to technology commercialization, you can create a greater number of useful products while improving the probability of their success in the marketplace. Using case studies and models, as well as the experience Schaufeld has accumulated over the years, Commercializing Innovation shows readers how to:

• Source technology that can be turned into products
• Recognize an opportunity to create a viable product
• Perform feasibility analyses before sinking too much money into a project
• Find the right method and means to introduce the product to market
• Plan the project down to the last detail
• Execute the project in ways that improve chances of its success

Schaufeld also covers topics of great importance to entrepreneurs and business developers, like why offshoring manufacturing is not always the best option, how to abide government regulations without letting them cripple your project, and how to compete globally when good ideas and the money to fund them now come from every corner of the world.

As a successful entrepreneur, consultant, and professor of entrepreneurship at a leading U.S. engineering school, Schaufeld’s unique vantage point allows him to provide cogent insights into both the theoretical and practical aspects of bringing products to market. By following his methods, you will improve your chances of creating successful products.

What you’ll learn

• A step-by-step method for bringing technology products to market
• How to systematize the commercialization of technology-based ideas
• Where to find breakthrough technology innovations - or create them yourself
• How to improve the success rate of commercialization projects
• Different methods for marketing products to maximize impact and sales

Who this book is for

• Corporate executives


• Entrepreneurs


• Venture capitalists and angels


• Consultants


• Business development professionals


• Business and engineering school professors and students 


• Government and corporate-level consultants.

• Sales Rank: #1025659 in eBooks
• Published on: 2015-07-29
• Released on: 2015-07-29
• Format: Kindle eBook

From the Back Cover

Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs,universities, patent offices, and inventors into commercially successful products and services.

Commercializing technology has never been easy, and it's getting tougher all the time. All the decisions you need to make are complicated by today's breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book.

Jerry Schaufeld--serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship--presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using case studies, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how to

• Source technology that can be turned into pro

ducts

Recognize an opportunity to create a viable product

Perform feasibility analyses before sinking too much money into a project

Find the right method and means to introduce the product to market

Plan the project down to the last detail

Execute the project in ways that improve chances of its success

Comply with government regulation without crippling your project

Decide whether offshore manufacturing is your best option

Compete globally with globally sourced ideas and funding

About the Author
Jerome Schaufeld's wealth of experience in entrepreneurship, operations, and general management of technology-based companies ranges from his current role as Professor of Entrepreneurship at WPI to an assignment as a commercialization consultant at Children's Hospital in Boston. He served as Director of the RI Slater Fund, was President and CEO of Mass Ventures, and he has a "hands on" track record in several early-stage companies that ranges from functional to board-level advisory roles. He is a member of the Launch Pad Angel Group in Wellesley and Co-founder of the Cherrystone Angels in Rhode Island. In addition, Mr. Schaufeld is an advisor to the newly formed Boynton Angel group in Central Massachusetts, a charter member of the national Angel Capital Association (ACA), and a founder/ participant in the regional NE Angels ACA group. Mr. Schaufeld was a founder and the first Chairman of the MIT Enterprise Forum. He also founded the Incus Group, which is a CEO-level business acquisition and resource organization.Mr. Schaufeld was co-founder of Phoenix Controls Corporation. The company pioneered an approach to the control of air flow in critical laboratory and hospital environments and was successfully sold to a Fortune 500 company. With a graduate engineering degree, research experience at MIT, an MBA, professional engineer's license, and Professional Board Director's Certification, Mr. Schaufeld has a distinguished technical and operations-savvy managerial career. His current interest and research is in the area of improving the probability of success in early stage, innovative, technology-based ventures.

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1 of 1 people found the following review helpful.
A Great Read that Addresses the Complexity of the Commercialization Decision
By sharilee
There is an overwhelming amount of innovation emerging from R&D departments around the world. Should it be commercialized just because the internal team thinks it's an innovation? Not that my tech manufacturing clients want to hear it, but the answer is often "no." It's been a long time since "if you build it, they will come" has worked. Now there is a way to get across the complexity of the commercialization decision and develop a roadmap for a likelier path to success. Jerry Schaufeld's book provides the tools needed to make this decision, regardless of the size of your company or industry. For example, his "commercialization cycle" helps us understand both the internal and external challenges at each stage, whether you're pre-investment, early stage, or series A. Is this the right idea for us to pursue, given our strategic goals? Is this an opportunity who's time has come? Do we understand the competitive environment? Do we understand the economic, technical, operational, and legal issues and risks? How long will it take us to get to break-even? Key issues are addressed in strategic planning, financial analysis, market demand, and operations. This is a great book that I recommend to clients and students.

0 of 0 people found the following review helpful.
Easy-to-follow Roadmap to Commercialization
By Amazon Customer
As the founder of a faced-paced, mid-sized manufacturer that has embraced technology, Jerry Schaufeld’s book fully resonates with our outlook. New products and innovation are the lifeblood of our business and Prof. Schaufeld presents an elegant yet easy-to-follow roadmap that leads us through this process. There are many useful, golden nuggets to be found in the commercialization model that seem obvious only after the fact. I guess that’s what experience teaches. To my pleasant surprise, Commercializing Innovation is also an enjoyable read with many relatable examples. It will be a valuable guide for our product innovation team.

0 of 0 people found the following review helpful.
Commercialization of Technology Made Understandable
By Amazon Customer
Clearly a seminal work because of its integrative perspectives on the subject. Well written; easy to follow; and avoids a lot of the complexities of a standard textbook on the subject. I will use it a my text in teaching a doctoral course for engineering managers at George Washington University.

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• Sales Rank: #5904977 in Books
• Published on: 2012
• Binding: Paperback
• 138 pages

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• Sales Rank: #6517341 in Books
• Published on: 2012
• Format: Unabridged
• Binding: Paperback
• 111 pages

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Issue 7

AT WAR WITH THE OBVIOUS

From the implosion of the white cube to the tristesse of Berlin, this issue presents positions that strike against the unholy trinity of cool, taste and ignorance. "The obvious is as omnipresent and stylish as it is inconspicuous and banal, yet possesses no attitude-it is the Western world's depressing vanishing point."

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Writer EMILY KING dissects ARCHIS-the magazine as monster
Fashion historian CAROLINE EVANS explains how designer ALEXANDER MCQUEEN magics images and ideas out of air
Musician BRIAN ENO and artist PETER SCHMIDT deal out perforated cards of oblique strategies
Architect YONA FRIEDMAN mobilizes un-built cities
Historian ERIC HOBSBAWM tells writer CHRISTIAN ESCH how Marxism wasn't Main Street
Architect JAN KAPLICKY speaks with artist MARIA FUSCO about the sublime, surface wreckage, and fashion
Writer JOACHIM BESSING asks filmmaker ROMUALD KARMAKAR how to rattle consensus
... and so much more on 128 pages.

Contributors:
Joachim Bessing, Brian Eno / Peter Schmidt, Christian Esch, Caroline Evans, Maria Fusco, Benjamin Alexander Huseby, Drew Jarrett, Rei Kawakubo, Emily King, Heinz Peter Knes, Niklas Maak, Masao Mochizuki, Raymond Pettibon, Peter Saville, Gregor Schneider.

• Sales Rank: #11873300 in Books
• Published on: 2004
• Binding: Single Issue Magazine
• 128 pages

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0 of 1 people found the following review helpful.
A look inside
By eswish
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• Sales Rank: #1934406 in Books
• Published on: 1990-05
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x 5.00" w x .75" l,
• Binding: Paperback
• 220 pages

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1 of 1 people found the following review helpful.
I received the book earlier than I was told it would come
By Colette Gardner
The book is excellent reading any time. And it is one to read over and over. This was a copy for a friend because I would not part with mine.
The condition of the book was as expected and made a good gift.

0 of 0 people found the following review helpful.
Five Stars
By D. Jordan
Great

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In his new book, John S. Dunne asks: “So what is eternal consciousness? It is, I take it, consciousness of the eternal in us. If time is ‘a changing image of eternity,’ as Plato says, the changing image of the human being is like The Voyage of Life, four paintings by Thomas Cole, showing childhood, youth, adulthood, and age. The eternal in us is the person going through these phases. It is the vertical dimension of the life, as in the title scene of War and Peace where Prince Andre lay on the battlefield looking up into the peaceful sky, perceiving peace in the midst of war. If the horizontal dimension is time and the vertical dimension is eternity, then eternal consciousness is awareness of the vertical dimension. What is more, the vertical dimension carries through the horizontal, as the person walks through life upright instead of being dragged through in ‘quiet desperation.’ Willingness and hope, accordingly, is willingness to walk through upright with hope in the face of death and darkness.” —from the book

 What can I know? What should I do? What may I hope? Dunne explores these questions in his characteristic hermeneutic method, finding the answer in “the words of eternal life” (John 6:68). It is the life of the spirit that is the eternal in us, the inner life of knowing and loving, the life of hope and peace and friendship and intelligence. “If there were no eternal consciousness in a man,” Kierkegaard says, “what then would life be but despair?” John Dunne adds, if there is eternal consciousness in us, on the other hand, there is hope. To readers of John Dunne’s books, Eternal Consciousness will be the latest installment chronicling his spiritual journey; to readers new to Dunne’s oeuvre, it will be a lively introduction to the distinctive voice and thought of an inspiring author. "As action grows more frantic and voices more shrill in this age of terror, John Dunne's wisdom, born of Eternal Consciousness, shows us and leads us into our true selves—never unloved, never abandoned, willing to walk on with God through life into the very gateway of death itself." —Jon Nilson, Loyola University Chicago

• Sales Rank: #1182405 in Books
• Brand: Brand: University of Notre Dame Press
• Published on: 2012-05-15
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .50" w x 5.50" l, .45 pounds
• Binding: Paperback
• 136 pages

Features

• Used Book in Good Condition

About the Author
Dunne holds the John A. O'Brien Chair in Theology at the University of Notre Dame.

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6 of 6 people found the following review helpful.
The Search for Immortality
By Richard Raspa
John Dunne's book confronts the fundamental question: If I must someday die, how can I satisfy my desire for life. In exploring the human dilemma, the author alludes to how religious systems--Christianity, Judaism, Buddhism, Islam, Hinduism--as well as individual philosophers and mystics--Plato, St. Augustine, Thomas Aquinas, Kierkegaard, Heiddeger, Sartre, and others--have addressed this existential question. The book is astonishing in its sweep of historical and philosophical knowledge. At the same time, it is Dunne''s deeply personal reflection on his life as a journey, a metaphor he describes as passing over from self to other and back again to self. The question leads to Donne's transformation from living a life of in search of certitude to living in search of meaning.

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This textbook serves as an introduction to the field of applied social psychology, which focuses on understanding social and practical problems and on developing intervention strategies directed at the amelioration of such problems. A core feature of the book is attaining a balance among theory, research, and application. In the Second Edition, the contributing authors have updated the text with the latest research and incorporated current examples to which students can relate. This book introduces new research and intervention strategies relevant to the application of social psychology in different areas of life, such as the effects of embedded sexual content in the media, team goal-setting and cohesion, and the inducement of pro-environment behavior. In addition, there are new sections on the values and approaches of community psychology, sense of community, diversity versus prejudice and discrimination, and achievement of social change. Key Features: The book is written for students with upper-level undergraduate and lower-level graduate backgrounds. The content and emphases of the book are guided by the assumption that at the core of applied social psychology is the development of intervention strategies for improving the functioning of individuals, groups, organizations, communities, and societies. Both student and instructor are encouraged to keep their attention on the promise of the field in addressing social and practical problems. The book is unique among applied social psychology books in that it contains chapters that focus on personal interventions (i.e., how readers can apply social psychology to their own lives) as well as chapters that focus on structured programs. This discussion recognizes that it cannot be assumed that theoretical principles, research findings, and intervention practices that are well established in the North American context would necessarily hold true or be successful in significantly different cultures.

• Sales Rank: #5260425 in Books
• Published on: 2013-08-29
• Original language: English
• Dimensions: .0" h x .0" w x .0" l, 1.79 pounds
• Binding: Paperback
• 500 pages

Review

"In my opinion, this book will be THE text in that field to use. I say this as a current teacher of such a course and one who is constantly looking for a good book to use. . . .I think this book is great. It is comprehensive and very well written."

(John Berman)

"I especially like the intention to produce an applied text that is highly accessible to an undergraduate audience and that stresses the application of social psychological theory as well as methods. . . . I like the way the editors maintain a consistent format across chapters-and the diversity of topics involved should benefit from having specialists in each area write the individual chapters. Another big plus for this particular volume is that the contributors are primarily from a single major program in applied social psychology. This gives the book an immediate aura of authenticity and unity."

(Herbert L. Leff)

"The text has a range of research from classic through current. This use of classic research appears consistently throughout the text. I am also pleased with diversity as one of the chapter topics."

(Barbara K. Sholley)

"...My view concerning the major accomplishment of this volume: It takes the distinction between 'basic' and 'applied' social psychology and shows that it is more illusory than real, that 'basic' social psychological theory can be applied to a host of significant social and practical problems with the potential to bring about real and important changes. As such, I think that Applied Social Psychology will make a substantial contribution as an undergraduate text - useful both as an introductory text in courses on applied social psychology and, where time will permit, as a secondary text to complement the main text in introductory or junior graduate-level survey courses on social psychology." (CANADIAN PSYCHOLOGY/ PSYCHOLOGIE CANADIENNE, 2005, 46:4, 251-261)

About the Author
Larry Coutts (Ph.D., University of Windsor) is the Director of Research and Development for the human resource consulting company EPSI Inc. He is a former Assistant Professor in the Applied Social Psychology division at the University of Windsor. He has held positions with the Royal Canadian Mounted Police as director of the Organizational Design and Job Evaluation Branch and as a senior research principal with both the Personnel Research Branch and the Canadian Police College. His research interests include industrial and organizational psychology, specifically personnel selection (assessment centers, simulation exercises, structured interviews, and testing) and organizational change and development. Much of his published research has focused around law enforcement settings (personnel selection in law enforcement, police hiring and promotion, senior police executive development, etc.).

Frank Schneider (Ph.D., University of Florida) is Professor Emeritus of Psychology, University of Windsor. He is a cofounder of the doctoral program in Applied Social Psychology at the University of Windsor. He coauthored a textbook on differential psychology and has published articles related to a variety of topics, including policing, group dynamics, organizational effectiveness, evaluation research, social psychology of education, gender roles, domestic violence, helping behavior, race relations, nonverbal communication, attribution theory, and adjustment of the elderly. His current research interests are in the areas of community policing and police organization effectiveness.

Jamie Gruman is an Assistant Professor of Organizational Behaviour in the Division of Management at the University of Toronto at Scarborough. He earned his Ph.D. in applied social psychology at the University of Windsor. While completing his degree, he taught in both the Psychology Department and Odette School of Business at the University. He has published papers in such areas as social psychology, personality, and statistics. His current research interests focus on individual differences and social psychology in the workplace. He has consulted and delivered seminars for corporations and not-for-profit agencies, including Ford Motor Company, Deloitte & Touche, Hiram Walker & Sons and The Children’s Wish Foundation of Canada.

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2 of 2 people found the following review helpful.
social psychology
By SOL
Definitely easy reading and the author makes it enjoyable throughout. I would suggest this text for any social psychology course whether it is required or supplemental reading.

1 of 1 people found the following review helpful.
Easy to read text.
By S. Salmon
Very reader friendly, simplifies subject matter with lots of great examples.Quite comprehensive coverage of topics. Some bias is evident as both positives and negatives on issues is not always presented with balanced. A great text for the subject area.

1 of 1 people found the following review helpful.
Online learning
By nbc_style
Excellent resource for an online class. Many new concepts were in the book that I had not examined before in undergrad studies.

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